Think Squarespace but with artificially intelligent design robots making decisions for you. I designed editing, creation, and publishing flows. Working on web-design intelligence lit my passion for creation tools.
My first proper role as a product designer was working under Nick Jones and Leigh Taylor at The Grid, a successfully crowdfunded startup based in SF.
Prototype or Die
We employed a process of rapid prototyping, user-testing, and iteration with our engineering team. Eventually arriving at a beta UI as unique as the tool itself.
Hi-fi screens
Hi-Fidelity mockups for native mobile apps — From login to publishing posts.
Dashboard view
An icon based approach to a sites dashboard.
Person flows
Flow diagrams were imperative for gaining clarity and agreement between the design and engineering teams regarding functionality.
Data driven
Studying engagement analytics pinpointed where users were dropping off, letting us know where to focus our design energy.
Iconography
Early icon design concepts in an attempt to match the futurism and delicacy of the app.